![]() Let’s delve a little deeper into why typography is so important. Typography should guide and inform your users, optimize readability and accessibility, and ensure an excellent user experience. Good typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product’s overall tone. ![]() Typography is so much more than just choosing beautiful fonts: it’s a vital component of user interface design. Suddenly, web designers had an abundance of fonts and type options at their disposal, making typography more visually diverse than ever before. With the birth of the internet came a creative explosion of the art of typography. The first example of typography can be seen in the Gutenberg Bible, which kick-started a typography revolution in the west.įun fact: the style of type used in the Gutenberg Bible is now known as Textura, and you’ll find it in the font dropdown menu on major desktop applications today!įast forward to 2023, where typography is mostly associated with both the digital design world and print. Before the digital age, typography was a specialized craft associated with books and magazines, and eventually public works. Typography can be dated back to the 11th century, during the innovation of movable type. To understand typography in 2023, it’s necessary to take a quick look into its development: A brief history of typography In short, typography is what brings the text to life. It involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Let’s kick off with the basics: just what actually is typography? How to choose the correct typeface for your website.Finally, we’ll look into the different elements that comprise typography, and what they all mean. We’ll then address the benefits of good typography and the impact it can have on your users. We’ll start with the definition of typography, including a brief history of its origins. In this article, we’ll lift the lid on everything you need to know about typography. But what actually is typography -and why is it so vital? ![]() In reality, different moods, atmospheres, and even trends can be expressed simply through the type choice. We often reflect on the power of the written word, but rarely do we consider the designer’s role in emulating the tone of the word or sentence.īehind the scenes, a designer has taken the time to consider the relationship between the look of the text and what the text says. From instruction booklets to shop fronts, type is all around us. Calibri, and the four other loser contenders (i.e., Tenorite, Skeena, Seaford and Grandview), should be available in Microsoft apps as non-default options.Whether it’s on our phones, in books or on websites, we’re constantly digesting written words. If you're a Microsoft 365 subscriber, you should see the switch to Aptos today. And that's why it ultimately went with Aptos. "The font needed to have sharpness, uniformity, and be great for display type," Microsoft said. In the same way, as displays advance with new technologies (e.g., QLED, miniLED, OLED, etc.), Microsoft figured that it's high time for a change. Times are a changin', and so are display types, and the company wants to make sure its default font is optimized for the newest, greatest, latest screens.Ĭalibri got hired to replace Times New Roman due to screens' shift from CRT to LCD. Microsoft's decision to boot Calibri is the same reason behind why it decided to eliminate Times New Roman, which debuted in Office 2007. "That's my ethos getting put into the design." Why did Microsoft dump Calibri? People would rather listen to a human than a robot telling you to turn left," Matteson said. "It's kind of like listening to a GPS voice versus a human voice. ![]() ![]() Steve Matteson, the mastermind behind Aptos (who also created Segoe), said he designed the font to have the flair of The Late Show host Stephen Colbert with the universal appeal of late NPR newscaster Carl Kasell. While we all love the whimsical vibes of Papyrus, Comic Sans and Lucida Calligraphy, they have no place in the professional realm of default fonts. Aptos is described as a "precise, contemporary sans serif typeface inspired by mid-20th-century Swiss typography" with clear-cut stroke endings that emanate a personality of self discipline, poise and willpower, according to Microsoft. ![]()
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